Analisis Faktor-Faktor yang Mempengaruhi Adiksi Pada MMORPG (Studi Kasus: Final Fantasy XIV)
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Jumlah pemain permainan video di seluruh dunia meningkat setiap tahunnya. Kemudahan akses ke permainan telah tak terbantahkan memimpin banyak individu mengalami kecanduan. Pada tahun 2019, Organisasi Kesehatan Dunia (WHO) secara resmi mengklasifikasikan kecanduan permainan sebagai penyakit. Di antara berbagai genre, genre Massive Multiplayer Online Role-Playing Game (MMORPG) menjadi salah satu yang paling adiktif. Permainan MMORPG yang mendominasi pasar adalah Final Fantasy XIV, dengan jumlah pemain yang mengesankan mencapai 27 juta. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mendorong kecanduan terhadap Final Fantasy XIV. Penelitian ini mengadopsi teori Affordance MMORPG dan Faktor Motivasi sebagai model penelitian yang mendasari. Dari 132 respon kuesioner yang valid, tiga hipotesis muncul sebagai faktor yang secara statistik signifikan mempengaruhi kecanduan. Temuan dari penelitian ini menawarkan wawasan berharga bagi pembuat kebijakan dan pengambil keputusan, memungkinkan mereka untuk merancang strategi untuk mencegah kecanduan MMORPG dan menciptakan lingkungan virtual yang sehat yang mendukung produktivitas
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