Analysis of Acceptance of STARS Website Usage Using TAM Method: Case Study of Satya Wacana Christian University Students
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Abstract
In the ever-evolving digital era, students' ability to utilise an effective academic information system is important to optimally support the learning process and management of education administration. This study aims to explore how students accept and use the STARS website through the Technology Acceptance Model (TAM) approach. The research method used in this study is a quantitative approach by collecting data through questionnaires distributed to Satya Wacana Christian University students who use the STARS website. Data analysis was carried out using inferential statistical techniques to evaluate the effect of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Attitude Toward Using (ATU) and Behavioural Intention to Use (BI) on Actual System to Use. The results showed that Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) have a significant influence on the attitude (ATU) of students towards using STARS. In addition, Behavioural Intention to Use (BI) was found to be a strong predictor of actual use of the system, indicating that the more positive students' attitude towards STARS, the higher their intention to use it in academic activities. These findings underscore the importance of paying attention to perceived ease and benefits in the development of academic systems to increase the effectiveness of technology use in educational environments.
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