PENERAPAN MODEL USE QUESTIONNAIRE UNTUK MENGANALISIS USABILITY YANG DIPENGARUHI OLEH USER EXPERIENCE PADA APLIKASI SHOPEE

Article Sidebar

PDF (Bahasa Indonesia)
Published: Jun 4, 2023
DOI: https://doi.org/10.30630/jitsi.4.2.129

Main Article Content

Mila Kartika Sari
Hario Jati Setyadi
Universitas Mulawarman
Vina Zahrotun Kamila
Universitas Mulawarman

Abstract

E-commerce is defined as buying and selling transactions online through media in the form of the internet and internet-connected devices. Shopee is one of the most popular marketplace platforms chosen by the public in 2022 based on iPrice Group data. The usability aspect of the application needs to be considered to improve the user experience. Usability can affect the user experience during their use. This study aims to determine the effect of user experience on usability and to determine the factors that influence user satisfaction when using the Shopee application. One of the methods used in analyzing usability and user satisfaction is the Usage Questionnaire which has 4 measurement parameters namely Usability, Ease of Use, Ease of Learning, and Satisfaction. Data processing was carried out with usability measurements and the help of SmartPLS v4.0.8 software. Respondents in this study are active users of the Shopee application in Samarinda City, East Kalimantan. The results showed that the usefulness, ease of use, and ease of learning variables had a significant effect on user satisfaction and what affected the user experience at the usability level were the memoryability, learnability, and efficiency variables.

Article Details

How to Cite
Sari, M. K., Setyadi, H. J., & Kamila, V. Z. (2023). PENERAPAN MODEL USE QUESTIONNAIRE UNTUK MENGANALISIS USABILITY YANG DIPENGARUHI OLEH USER EXPERIENCE PADA APLIKASI SHOPEE. JITSI : Jurnal Ilmiah Teknologi Sistem Informasi, 4(2), 64 - 73. https://doi.org/10.30630/jitsi.4.2.129
Issue
Vol. 4 No. 2 (2023)
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

D. S. Irawati and D. Pibriana, “Perbandingan Kualitas Dua E-Commerce Terhadap Kepuasan Pengguna Menggunakan Metode Servqual,” J. Teknol. Sist. Inf., vol. 2, no. 2, pp. 251–264, 2021.
i P. Group, “Perusahaan E-Commerce Mana yang Paling Berpengaruh di Asia Tenggara pada Q1 2022?,” 2022.
A. Muqoddas, A. F. Yogananti, and H. Bastian, “Usability User Interface Desain pada Aplikasi Ecommerce (Studi Komparasi Terhadap Pengalaman Pengguna Shopee, Lazada, dan Tokopedia),” ANDHARUPA J. Desain Komun. Vis. Multimed., vol. 6, no. 1, pp. 73–82, 2020.
A. Kasih and V. I. Delianti, “Analisis Usability Nagari Mobile Banking Menggunakan Metode Usability Testing dengan Use Questionnaire,” Voteteknika (Vocational Tek. Elektron. dan Inform., vol. 8, no. 1, p. 124, 2020.
A. A. Shobron, “Analisis Usabilitas E-Commerce Dengan Metode Use Questionaire Dan Performance Measurement,” pp. 1–23, 2021.
B. Sumargo, “Simple Random Sampling,” in Teknik Sampling, UNJ PRESS, 2020, p. 28.
W. I. Rahayu and M. R. Shafina, “Aplikasi Analisis Kelayakan Sistem Untuk Pengukuran Usability Dengan Menerapkan Metode Use Questionnaire,” J. Tek. Inform., vol. 14, no. 3, p. 2022, 2022.
A. M. Musyaffi, H. Khairunnisa, and D. K. Respati, “Konsep Dasar Structural Equation Model-Partial Least Square (SEM-PLS) Menggunakan Smartpls,” Pascal Books, 2022, p. 186.
M. Y. Syahrir, Danial, Eni Yulinda, Aplikasi Metode SEM-PLS Dalam Pengelolaan Sumberdaya Pesisir dan Lautan. PT Penerbit IPB Press, 2020.
D. Nuraini, SKRIPSI Analisis Penerimaan Aplikasi Mobile TIX ID Menggunakan Model UTAUT 2 Extend Anny Mardjo. 2020.
D. Daniel and S. E. Handoyo, “Pengaruh Pendidikan Kewirausahaan, Lingkungan, Dan Motivasi Berwirausaha Terhadap Intensi Berwirausaha Mahasiswa,” J. Manajerial Dan Kewirausahaan, vol. 3, no. 4, p. 944, 2021.