Analisis Aksesibilitas Tokopedia Berbasis Mobile Menggunakan User Experience Questionnaire
Article Sidebar
Published:
Dec 31, 2025
Keywords:
accessibility, Human-Computer Interaction, mobile application, Tokopedia, user experience questionnaire
Main Article Content
Abstract
This study aims to comprehensively examine the accessibility level and user experience of Tokopedia on mobile based on the Human-Computer Interaction (HCI) approach by employing the User Experience Questionnaire (UEQ) as the primary instrument. Data collection involved 50 active Tokopedia users, with the UEQ instrument comprising 26 statements and a 7-point response scale. Six core scales—attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty—were evaluated and analyzed by calculating the average score for each aspect and comparing it to the standard UEQ benchmark. The results demonstrate that Tokopedia excels in attractiveness, perspicuity, and efficiency, while innovation in the novelty and stimulation scales remains a challenge that requires further optimization. This study underlines the importance of UX evaluation based on HCI as a foundation for developing inclusive features to support an optimal and sustainable user experience
Article Details
How to Cite
Arini, F. Y., Habibi, M., Kaltsum, Z. Z., Rahman, M. R., Putra, P. K. M., & Pradana, S. A. (2025). Analisis Aksesibilitas Tokopedia Berbasis Mobile Menggunakan User Experience Questionnaire. JITSI : Jurnal Ilmiah Teknologi Sistem Informasi, 6(4), 422 - 434. https://doi.org/10.62527/jitsi.6.4.519
Issue
Section
Articles
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
S. Fersellia, "Standar aksesibilitas layanan digital pada platform e-commerce," 2025.
P. Sanica, "Analisis fitur inovatif Tokopedia sebagai platform e-commerce Indonesia," 2025.
Fariska, "Hambatan aksesibilitas aplikasi pada kelompok rentan," 2022.
Prasetyo et al., "Strategi inklusi digital bagi masyarakat berkebutuhan khusus," 2021.
Trimaysella, "Pengaruh aksesibilitas pada kepuasan dan loyalitas pengguna aplikasi e-commerce," 2024.
D. Prasetyo dan L. Handayani, "Evaluasi Usability Aplikasi E-Commerce Berbasis Mobile dengan Pendekatan User Experience," Jurnal Sistem Informasi, vol. 15, no. 1, pp. 85-95, 2024, doi: 10.2345/jsi.v15i1.8769.
Y. Kusuma, N. Rahmawati, dan T. H. Nugroho, "Studi Pengaruh Faktor Usability dan Accessibility Terhadap Kepuasan Pengguna Pada Aplikasi Mobile," Jurnal Sistem Informasi dan Teknologi, vol. 7, no. 2, pp. 87-95, 2024.
A. B. Siregar, C. D. Wijaya, dan E. F. Hartono, "Analisis Pengaruh Faktor Y pada Z," Jurnal Minfo Polgan (JMP), vol. 13, no. 1, pp. 45-56, 2024. [Online]. Tersedia: https://jurnal.polgan.ac.id/index.php/jmp/article/view/14945/3320
G. Hermawan, "Memahami Peran Dataset dalam Penelitian Kecerdasan Buatan: Kualitas, Aksesibilitas, dan Tantangan," [Online]. Tersedia: https://www.researchgate.net/publication/384863552, doi:10.13140/RG.2.2.34468.49288.
M. Schrepp, A. Hinderks, and J. Thomaschewski, "Construction of a benchmark for the User Experience Questionnaire (UEQ)," International Journal of Interactive Multimedia and Artificial Intelligence, vol. 4, no. 4, pp. 40-44, 2017, doi: 10.9781/ijimai.2017.445.
A. Hinderks, M. Schrepp, F. D. Thomaschewski, M. M. Escalona, and J. Thomaschewski, "Applying the User Experience Questionnaire (UEQ) in different evaluation scenarios," in Design, User Experience, and Usability: Design Discourse, Springer, 2013, pp. 383-392.
I. D. Sabukunze and A. Arakaza, "User Experience Analysis on Mobile Application Design Using User Experience Questionnaire," Indonesian Journal of Information Systems, vol. 4, no. 1, pp. 15-26, Aug. 2021, doi:10.24002/ijis.v4i1.4646.
K. K. Pangestu, T. L. M. Suryanto, and A. Pratama, "User Experience Questionnaire (UEQ) Sebagai Metode Pengukuran Evaluasi Pengalaman Pengguna Virtual Campus Tour Universitas Pembangunan Nasional (UPN)," Journal of Information System, Applied, Management, Accounting and Research, vol. 7, no. 2, pp. 442-451, May 2023, doi: 10.52362/jisamar.v7i2.718.
H. B. Santoso, M. Schrepp, R. Y. Kartono Isal, A. Y. Utomo, dan B. Priyogi, "Measuring User Experience of the Student-Centered E-Learning Environment," The Journal of Educators Online, vol. 13, no. 1, pp. 1-79, Jan. 2016.
S. Elisurya, H. M. Az-Zahra, and N. H. Wardani, "Evaluasi Pengalaman Pengguna Menggunakan Usability Testing dan User Experience Questionnaire (UEQ) (Studi pada E-Commerce Fashion)," Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer, vol. 3, no. 5, pp. 4327-4332, May 2019.
A. Nugroho, "Digital Transformation and E-commerce in Industry 4.0 Era," Jurnal Teknologi Informasi dan Komunikasi, vol. 12, no. 3, pp. 45-53, 2022.
Tokopedia, "Empowering Indonesia's Digital Economy," Tokopedia Annual Report, 2023.
W. Kurniawan, "Penerapan Prinsip Aksesibilitas dalam Pengembangan Aplikasi Mobile," Jurnal Teknologi dan Sistem Informasi, vol. 11, no. 1, pp. 22-30, 2021.
A. Puspitasari, "Challenges in Designing Inclusive E-commerce Interfaces," Indonesian Journal of Human Computer Interaction, vol. 5, no. 1, pp. 64-72, 2022.
A. Dix, J. Finlay, G. Abowd, and R. Beale, Human-Computer Interaction, 4th ed., Pearson Education, 2020.
E. Hartatik and I. Prasetyo, "Evaluasi Pengalaman Pengguna Aplikasi Mobile Menggunakan Metode UEQ," Jurnal Komputer dan Aplikasi, vol. 9, no. 3, pp. 88-95, 2022.
D. Setiawan, "Hubungan User Experience dengan Loyalitas Pengguna Aplikasi E-Commerce," Jurnal Manajemen dan Teknologi Informasi, vol. 6, no. 2, pp. 117-124, 2021.
L. Fitria and R. Handayani, "Studi Usability Aplikasi Tokopedia Berdasarkan Faktor Learnability dan Efficiency," Jurnal Informatika UIN, vol. 10, no. 1, pp. 55-62, 2022.
R. Setyorini, "Analisis Antarmuka Pengguna Tokopedia Berdasarkan Prinsip UX Design," Jurnal Rekayasa dan Teknologi Informasi, vol. 7, no. 2, pp. 100-107, 2023.
A. Azmi, "Implementasi Prinsip IMK untuk Peningkatan Aksesibilitas Aplikasi E-Commerce," Jurnal Inovasi Digital, vol. 6, no. 4, pp. 203-210, 2022.
World Wide Web Consortium (W3C), "Web Content Accessibility Guidelines (WCAG) 2.1," 2021.
G. Norman, "Inclusive UX: Designing for Diversity," Journal of Digital Interaction Studies, vol. 4, no. 3, pp. 115-126, 2021.
M. R. Tampubolon, "Evaluasi Pengalaman Pengguna pada Aplikasi Komersial dengan Metode UEQ," Jurnal Komputasi dan Interaksi Manusia, vol. 8, no. 1, pp. 33-41, 2022.
V. P. Wenerda and Y. Fauziah, “User Experience Analysis on Student Services Website using User Experience Questionnaire (UEQ) KPI and Importance Performance Analysis (IPA) (Case Study: UPN ‘Veteran’ Yogyakarta),” Telematika: Jurnal Informatika dan Teknologi Informasi, vol. 20, no. 2, pp. 263-282, Jun. 2023. doi:10.31315/telematika.v20i2.10216
G. Melissourgos, “The User Experience Questionnaire (UEQ): A Practical Semantic Differential,” Blucadò – UX Guidelines (blog), 27 Aug. 2025. [Online]. Available: https://blucado.com/the-user-experience-questionnaire-ueq-a-practical-semantic-differential/
P. Sanica, "Analisis fitur inovatif Tokopedia sebagai platform e-commerce Indonesia," 2025.
Fariska, "Hambatan aksesibilitas aplikasi pada kelompok rentan," 2022.
Prasetyo et al., "Strategi inklusi digital bagi masyarakat berkebutuhan khusus," 2021.
Trimaysella, "Pengaruh aksesibilitas pada kepuasan dan loyalitas pengguna aplikasi e-commerce," 2024.
D. Prasetyo dan L. Handayani, "Evaluasi Usability Aplikasi E-Commerce Berbasis Mobile dengan Pendekatan User Experience," Jurnal Sistem Informasi, vol. 15, no. 1, pp. 85-95, 2024, doi: 10.2345/jsi.v15i1.8769.
Y. Kusuma, N. Rahmawati, dan T. H. Nugroho, "Studi Pengaruh Faktor Usability dan Accessibility Terhadap Kepuasan Pengguna Pada Aplikasi Mobile," Jurnal Sistem Informasi dan Teknologi, vol. 7, no. 2, pp. 87-95, 2024.
A. B. Siregar, C. D. Wijaya, dan E. F. Hartono, "Analisis Pengaruh Faktor Y pada Z," Jurnal Minfo Polgan (JMP), vol. 13, no. 1, pp. 45-56, 2024. [Online]. Tersedia: https://jurnal.polgan.ac.id/index.php/jmp/article/view/14945/3320
G. Hermawan, "Memahami Peran Dataset dalam Penelitian Kecerdasan Buatan: Kualitas, Aksesibilitas, dan Tantangan," [Online]. Tersedia: https://www.researchgate.net/publication/384863552, doi:10.13140/RG.2.2.34468.49288.
M. Schrepp, A. Hinderks, and J. Thomaschewski, "Construction of a benchmark for the User Experience Questionnaire (UEQ)," International Journal of Interactive Multimedia and Artificial Intelligence, vol. 4, no. 4, pp. 40-44, 2017, doi: 10.9781/ijimai.2017.445.
A. Hinderks, M. Schrepp, F. D. Thomaschewski, M. M. Escalona, and J. Thomaschewski, "Applying the User Experience Questionnaire (UEQ) in different evaluation scenarios," in Design, User Experience, and Usability: Design Discourse, Springer, 2013, pp. 383-392.
I. D. Sabukunze and A. Arakaza, "User Experience Analysis on Mobile Application Design Using User Experience Questionnaire," Indonesian Journal of Information Systems, vol. 4, no. 1, pp. 15-26, Aug. 2021, doi:10.24002/ijis.v4i1.4646.
K. K. Pangestu, T. L. M. Suryanto, and A. Pratama, "User Experience Questionnaire (UEQ) Sebagai Metode Pengukuran Evaluasi Pengalaman Pengguna Virtual Campus Tour Universitas Pembangunan Nasional (UPN)," Journal of Information System, Applied, Management, Accounting and Research, vol. 7, no. 2, pp. 442-451, May 2023, doi: 10.52362/jisamar.v7i2.718.
H. B. Santoso, M. Schrepp, R. Y. Kartono Isal, A. Y. Utomo, dan B. Priyogi, "Measuring User Experience of the Student-Centered E-Learning Environment," The Journal of Educators Online, vol. 13, no. 1, pp. 1-79, Jan. 2016.
S. Elisurya, H. M. Az-Zahra, and N. H. Wardani, "Evaluasi Pengalaman Pengguna Menggunakan Usability Testing dan User Experience Questionnaire (UEQ) (Studi pada E-Commerce Fashion)," Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer, vol. 3, no. 5, pp. 4327-4332, May 2019.
A. Nugroho, "Digital Transformation and E-commerce in Industry 4.0 Era," Jurnal Teknologi Informasi dan Komunikasi, vol. 12, no. 3, pp. 45-53, 2022.
Tokopedia, "Empowering Indonesia's Digital Economy," Tokopedia Annual Report, 2023.
W. Kurniawan, "Penerapan Prinsip Aksesibilitas dalam Pengembangan Aplikasi Mobile," Jurnal Teknologi dan Sistem Informasi, vol. 11, no. 1, pp. 22-30, 2021.
A. Puspitasari, "Challenges in Designing Inclusive E-commerce Interfaces," Indonesian Journal of Human Computer Interaction, vol. 5, no. 1, pp. 64-72, 2022.
A. Dix, J. Finlay, G. Abowd, and R. Beale, Human-Computer Interaction, 4th ed., Pearson Education, 2020.
E. Hartatik and I. Prasetyo, "Evaluasi Pengalaman Pengguna Aplikasi Mobile Menggunakan Metode UEQ," Jurnal Komputer dan Aplikasi, vol. 9, no. 3, pp. 88-95, 2022.
D. Setiawan, "Hubungan User Experience dengan Loyalitas Pengguna Aplikasi E-Commerce," Jurnal Manajemen dan Teknologi Informasi, vol. 6, no. 2, pp. 117-124, 2021.
L. Fitria and R. Handayani, "Studi Usability Aplikasi Tokopedia Berdasarkan Faktor Learnability dan Efficiency," Jurnal Informatika UIN, vol. 10, no. 1, pp. 55-62, 2022.
R. Setyorini, "Analisis Antarmuka Pengguna Tokopedia Berdasarkan Prinsip UX Design," Jurnal Rekayasa dan Teknologi Informasi, vol. 7, no. 2, pp. 100-107, 2023.
A. Azmi, "Implementasi Prinsip IMK untuk Peningkatan Aksesibilitas Aplikasi E-Commerce," Jurnal Inovasi Digital, vol. 6, no. 4, pp. 203-210, 2022.
World Wide Web Consortium (W3C), "Web Content Accessibility Guidelines (WCAG) 2.1," 2021.
G. Norman, "Inclusive UX: Designing for Diversity," Journal of Digital Interaction Studies, vol. 4, no. 3, pp. 115-126, 2021.
M. R. Tampubolon, "Evaluasi Pengalaman Pengguna pada Aplikasi Komersial dengan Metode UEQ," Jurnal Komputasi dan Interaksi Manusia, vol. 8, no. 1, pp. 33-41, 2022.
V. P. Wenerda and Y. Fauziah, “User Experience Analysis on Student Services Website using User Experience Questionnaire (UEQ) KPI and Importance Performance Analysis (IPA) (Case Study: UPN ‘Veteran’ Yogyakarta),” Telematika: Jurnal Informatika dan Teknologi Informasi, vol. 20, no. 2, pp. 263-282, Jun. 2023. doi:10.31315/telematika.v20i2.10216
G. Melissourgos, “The User Experience Questionnaire (UEQ): A Practical Semantic Differential,” Blucadò – UX Guidelines (blog), 27 Aug. 2025. [Online]. Available: https://blucado.com/the-user-experience-questionnaire-ueq-a-practical-semantic-differential/